However, it is not advisable to use a wall of text to push this agenda. Your rack card’s design must carry with it the unique selling point (USP) of your hotel and reiterate what makes your hotel special. Once the visuals have enticed your audience’s attention and your rack card have been picked up, it is time to let the rack cards show what your product, in the hotel, is all about. It’s the graphics that is what will mostly catch the eyes of the audiences first, it will be the memorable headlines and slogans that will keep them from reading. Striking colors, images, and texts that grab attention. However, your hotel rack card will not be alone in the card rack, rather, it will be competing with other rack cards for the attention of the audience. As their name implies, rack cards are placed in card racks for potential audience to pick up. Things like eye-catching photos, phrases, and slogans make for a stimulating design. You may also see InDesign rack card designs. To help you with doing making a rack card that can do all these things, here are a few rack card essentials that you should implement on its design. It is imperative that you present your key points and main ideas in seconds. Your rack cards will be more efficient if you can communicate your message clearly and concisely. You might want to cram as much information as you can in what little space you have but that would probably be a bad idea. The usual size dimension of a rack card is 3.5 inches x 8.5 inches. However, the problem with rack cards is that it has limited space. It is imperative that your rack card’s design be magnetic enough to draw attention to the message it carries. Essentials in Your Rack Card’s DesignĪs mentioned above, your rack card strength lies in its design. The appearance of your design will define the strength of your rack card.
That is, in order to have your hotel’s rack cards be picked up by the audience it must have an eye-popping and attractive design. This popularity brings with it a challenge. Thus, they are very popular print marketing materials that are only surpassed by the brochures. They are very efficient in informing the targetted audience about your business’ products and services.
They are one of the best at whatever they do and what they do is marketing.
Rack cards are forms of straightforward print advertising. Free Download Spa Resort & Hotel Rack Card
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